Microsoft is going all in with Windows 8 and Windows Phone 8

By Tony Bradley, 

It’s a huge year for Ms. The revered technical massive is basically reinventing itself from the floor up for 2012. A new hosting server OS, new pc OS, new Ms Office package, new cellular foundation, and new product components are all being released almost at the same time. To say Ms has a lot driving on the success of the new products is an exaggeration.

Apparently, Ms is willing to put its money where its common oral cavity is, though, and lead its clients by example. There are reviews that Ms programs to speed up its regular PC renew pattern to give all workers new Microsoft windows 8 personal computers and notebooks. But, wait—there’s more! Ms is also purportedly providing new Microsoft windows Phone 8 cellular phones and Area RT pills to all workers as well.

Microsoft allegedly plans to give all employees their very own Surface RT tablet.

Aside from Microsoft playing Santa Claus (or Oprah—choose your own benevolent icon), and bringing Christmas to employees a tad early, the move also demonstrates Microsoft’s confidence in the new platforms and software. It is arguably the most extreme example of the “eat your own dog food” mantra ever implemented.

It’s probably not entirely altruistic, though. It seems safe to assume that there is a deeper business strategy behind the decision.

Onuora Amobi, manager of Windows8Update.com, believes it’s a amazing move by Ms. Aside from promoting commitment and good will with workers, it allows Ms to do a large real-world test of its production and submission programs, and it allows Ms to demonstrate--on a large, international scale—that Microsoft windows 8 and Microsoft windows Mobile phone 8 are ready for business customers to roll out themselves.

From a promotion and customer viewpoint, the technique is practical as well. With more than 90,000 workers carrying and using Microsoft windows 8 mobile phones and Area RT pills, the gadgets will get a huge boost in visibility. The category of those 90,000 workers will have a chance to touch and feel the new Microsoft windows 8 mobile phones and pills, and the referral promotion will be much more important to Ms than any advertising it can buy.

Of course, Ms followed a similar technique a couple years ago when it provided all workers Microsoft windows Mobile phone 7 mobile phones. Despite the referral promotion and enjoyment that should’ve been produced among Ms buddies and close relatives, the Microsoft windows Mobile phone foundation has still been having difficulties to earn a seat at the table with other mobile systems like iOS and Android operating system.

Microsoft is putting its money on the line in other ways as well, though. Previous variations of Microsoft windows have cost customers 100's of dollars to update, but with Microsoft windows 8 Ms is offering the update for a simple $40 for a short while. In addition, there's a gossip that Ms could cost its Area RT product at around $200—a very competitive cost for a product of that quality, and something, which is sure to sketch attention if it shows true.

Microsoft is not just creating step-by-step modifications to current products. The operating-system, systems, software and gadgets Ms is fitness center this year signify a strong leaving from traditional Ms products and strategies. Much of what Ms is doing is basically a gamble—but it’s a bet that Ms is going all in on.

We’ll see if the technique will pay off.